Soil Association Logo - Click for Home
Search
Google
Join the Soil Association
Donate E-newsShop
  • What we do
  • Take action
  • Why organic?
  • Certification
  • About us
  • Farmers & growers
  • |
  • Businesses
  • |
  • Schools
Home – Businesses – Marketing support – Marketing resources
  • Marketing support
    • Marketing resources
    • Organic Fortnight
    • Reaching our members
    • Sponsorship
    • Affinity partnerships
    • Advertising claims
    • Events
    • Awards
    • Open organic farms
    • Online marketing
    • Advertising
  • Market information
  • Get involved
  • Find organic
  • Working for you
  • News

Marketing resources

Beyond the most committed organic consumers, understanding of organic is still low - which can lead to trading down especially during hard times. To raise public awareness and understanding we are working with businesses of all scales to drive forward the promotion of organic benefits.

We've developed some useful resources to help you communicate these benefits to your customers.

Key messages

  • Five good reasons to choose organic
  • Approved advertising messages
  • Top ten ways to go organic on a budget

Materials

  • Why choose organic leaflet (A4 for home printing) [PDF, 869KB]
  • Why choose organic leaflet (with bleed) [PDF, 870KB]
  • Why choose organic leaflet (pro - tell your printer not to print fold lines) [PDF, 871KB]
  • White on green poster (no bleed) [PDF, 344KB]
  • White on green poster (with bleed) [PDF, 344KB]
  • Green on white poster (no bleed) [PDF, 93KB]
  • Green on white poster (with bleed) [PDF, 344KB]

Tools

  • Press release template [Word doc, 52 KB]
  • Soil Association press release on Organic Fortnight
Soil Association organically certified products on the shelf

Related 
links 

Find out more

  • Organic Fortnight for consumers
  • ASA approved advertising claims
  • Reaching our members


Get involved

  • Corporate giving
  • Corporate membership scheme
Bookmark and Share
 

What we do

Campaigns and policies
Organic standards
Certification
Food for Life Partnership
Land Trust
Support farmers and growers
Organic farm network
Community supported agriculture
Education
International work
Conferences

Take action

Support us
Buy organic
Holiday organic
Grow organic
Get involved locally
Visit an organic farm
Consultations
School food
Learning
Organic Fortnight
Events

Why organic?

What is organic?
Climate friendly food and farming
Welfare and wildlife
Health
GM
Organic heroes
FAQs

About us

Who we are
Our history
Funding
Work with us
News and media
Contact us
 

Certification

Guide to certification
What we do
Services for licensees
Standards

Contact us

Farmers & growers

Producer membership
Advice and support
News
Training and events
Market
Get connected
Organic Farming magazine

Businesses

Marketing support
Market information
Get involved
Find organic
Working for you
News

Schools

Food for Life Partnership
Visit an organic farm
Primary resources
Secondary resources
Scotland resources
Log In - Register
Help - Legal information - Accessibility