Organic Fortnight 3-17 September
Organic Fortnight is the industry's nationwide campaign highlighting the benefits of organic. Organic is good for us and our planet, is kind to animals and wildlife and allows us make a big difference - simply through the way we shop. This year we used the fortnight to promote why all these benefits equal such good value for money.
Planning for 2010
With sales promotions and national press coverage, it’s a key time to promote your products and to encourage customers to look out for products carrying the Soil Association symbol. Next year's dates are 3 to 17 September.
Sponsorship
Organic Fortnight presents some high value, high profile sponsorship opportunities. If you would like to be a sponsor of Organic Fortnight 2010 and follow in the footsteps of companies like Organix, Riverford and Greenvale, please contact Helen Taylor at
htaylor@soilassociation.org Marketing resources
We've developed marketing resources to use during and beyond the Organic Fornight. Focussing on five key benefits of organic, these resources aim to give clear and consistent messages on the benefits of organic.
- Use the ‘Five good reasons to choose organic’ in-store
- Download and print our 'Why Choose Organic?' leaflet
- Display our 'Why Choose Organic?' posters
- Download the events planning guide for tips on event organisation and publicity
- Use our Press Release Template to give your event local promotion
- Strengthen your advertising with our guide to Approved Marketing Statements
- Talk to supermarket buyers about supporting the campaign
- Join up with other businesses to approach retailers with joint promotions
- Wholesalers – advertise over the summer and plan for a spike in demand
- Use the Organic Fortnight logo on your communications and website with a link to the Soil Association site
Resources
- Five good reasons to choose organic
- Why choose organic leaflet (A4 for home printing) [PDF, 869KB]
- Why choose organic leaflet (with bleed) [PDF, 870KB]
- Why choose organic leaflet (pro - tell your printer not to print fold lines) [PDF, 871KB]
- White on green poster (no bleed) [PDF, 344KB]
- White on green poster (with bleed) [PDF, 344KB]
- Green on white poster (no bleed) [PDF, 93KB]
- Green on white poster (with bleed) [PDF, 344KB]
- Events planning guide [PDF, 138 KB]
- Press release template [Word doc, 52 KB]
- Soil Association press release on Organic Fortnight
- Organic Fortnight 2009 logo [JPG, 543 KB]
- Organic Fortnight 2009 logo EPS (inside ZIP file) [ZIP, 232 KB]
- Top ten ways to go organic on a budget
- Approved marketing messages