OrganicUK - primer marketing campaign complete

12 May 2010

The industry funded primer marketing campaign is now coming to an end, while the results of the application to the EU for marketing funds is awaited.

Last month saw a significant amount of positive PR coverage in many of the large regional newspapers including the Yorkshire Post and the Liverpool Echo, highlighting that the perception of the price of organic food does not always match reality in shops.

Since the March advertorial in the Guardian and Observor Food Monthly, over 8,000 consumers took part in an online competition for an hamper of organic goodies on a Guardian microsite, confirmation of the level of interest that still exists.

The consumer website www.whyiloveorganic.co.uk is also encouraging comments on Facebook and Twitter on current issues.

The bid to the EU for generic marketing funds for organic is with Brussels. A decision is due at the end of June this year which should confirm if the EU will award match funding to the campaign.